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I graduated from Carleton University with a journalism degree specialising in writing, news, multimedia and radio.
I have communications experience across different sports all over the world.
My experience includes:
- Head writer, media manager and storyteller for Baseball in Australia including Team Australia, Baseball.com.au and the Australian Baseball League
- Writer for various newspapers across Australia;
- Media & Communications management for Baseball Australia, the ABL and Team Australia Baseball;
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- Media & Communications for Adelaide Giants in the Australian Baseball League (2019-2023)
- Media, Communications & Content Creation for Team Australia at the 2023 World Baseball Classic (present);
- Media & Communications for the Adelaide Avalanche of the Pacific Hockey League (2022)
- Media & Writing for Baseball South Australia (2020-22);
- Media & Writing for the National Hockey Super League (NHSL)
- Media & Communications for the Guelph Storm (Ontario Hockey League);
- Radio host and game day coverage for Carleton Ravens Ice Hockey (U-Sports);
Below are examples of my recent work in media and communications for the Adelaide Giants.
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Adelaide Giants
From 2020-2023, I was the media and communications manager for the Adelaide Giants. In this role I:
- Write game stories and recaps;
- Write press releases;
- Manage social media channels;
- Create content (stories, reels, video, photos, etc)
- Play-by-play broadcasting
- Manage media (most coverage in ABL)
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This past season we've substantially increased reach, engagement and numbers across all platforms. Numbers are stated on my resume.
Story Writing / Press Releases​
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I wrote various stories, player features and press releases throughout the season. If you head to www.adelaidegiants.com.au you'll notice the strong majority of the content is created and written by me.
My three favourite stories:
1. What Chris Adamson means to Adelaide. Read the story here.
2. How an Australian Baseball Player used a social media campaign to land a professional contract. Read the story here.
3. Maslin, Prokopec and Moore set to become first Australians to wear pro uniform. Read the story here.
If you would like samples of any press release, media management or any other skill please don't hesitate to get in touch.
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Videos - Created / Managed
Media Management​
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The Adelaide Giants get more coverage than any other ABL team because of my engagement plan. Baseball is not one of the major sports in Australia despite the country being ranked 10th in the WBSC World Rankings.
With Australian media pre-occupied with Aussie Rules Football and Cricket, we rely on relationships to earn media in different ways.
Throughout this past season, we were regularly featured in the main newspaper in Adelaide (the Advertiser) and across major TV + Radio Networks.I also write and supply content / copy for major outlets.
We would constantly send out press releases, earn relationships with each reporter, and make the team as easy to cover as possible. The result was the most media coverage of any ABL team.
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Podcast ​
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I started the podcast "Adelaide Giants Insider" which helps keeps our fans in touch with players - past and present - as well as updating fans on the news of the week.
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For a full sample of a podcast visit here.
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Public Address / Ground Announcing
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I've been the go-to PA and ground announcer for baseball in South Australia - at all levels - over the past four seasons.
I write game scripts, produce content for video boards, audio decks, run on-field games, conduct on field interviews and engage the crowd.
If you're looking to have me out at one of your events please get in touch.
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