RESUME

​

Baseball in Australia

Media, Broadcast and Content Manager, since July 2023

 

I am effectively the beat reporter for Australian baseball, covering & coordinating coverage of all major Australian events including:

- Team Australia at major international tournaments;
- The Australian Baseball League;
- Little League and Charter Championships;
- National Championships;

My role is diverse. I write regular stories for our websites (baseball.com.au and theabl.com.au), pitch media stories, write features & news article, run multiple social media accounts and tell the story of baseball in Australia.

In my first year in the role, we reached 11.7 million accounts on Facebook (106% increase), 4.2 million on Instagram (74% increase) and 42.6 million impressions on X (287% increase). 

Web traffic is up, and we've grown our subscribers on our online streaming platform to over 45,000.

​

Adelaide Giants (Australian Baseball League)

Media and Communications Manager, since 2020 - 2023

 

Moved from General Manager (Operations) to a communications role focusing, providing coverage through updates on Facebook, Instagram, Twitter, Web, and broadcasts. I also coordinate all media with the Giants. I write stories, run a podcast, make graphics, pitch media, edit videos, cut highlights and broadcast games.

I write weekly articles for the Adelaide Advertiser covering baseball in South Australia.

I won a 2023 ABL Award for Outstanding Social Media and Team Coverage.

 

My change in a more intimate, news-focused and story-telling style increased numbers. This includes: 

• Website Traffic: 35% increase year-on-year

• Facebook Reach: 156% increase year-on-year

• Instagram Reach: 31% increase year-on-year

• Attendance record (for current stadium) year-on-year

• Regular coverage in major media outlets year-on-year

​

Samples of work available here.

​

Team Australia World Baseball Classic - Multimedia Creator, Editor and Writer

From February 22, 2023

 

Visit www.baseball.com.au/wbc23 for full story list.
 

I was in charge of Team Australia's story-telling for the 2023 World Baseball Classic and the pre-tournament camp. 

I coordinated social media, wrote daily stories for baseball.com.au, wrote stories for major news outlets around the globe, provided game coverage plus pitched and coordinated media. 

I was nominated for a writing award for my coverage of the team. 

Numbers include:
 

• News tracking services indicate a reach over 148 million not including shares, copies and screen grabs.
   

• Stories picked up from outlets all over world including MLB.com, Japan Times Al Jazeera, ESPN, Fox Sports, ABC, Sydney Morning Herald - to name a few
   

• 5,000,000 twitter impressions
   

• 1,800,000 reach on Instagram in three weeks
   

• Instagram and Twitter followings doubled

​​

Adelaide Avalanche (Pacific Hockey League)

Media and Communications Manager, President, since April 2022

 

A new team in a new league, founded April 2022. I provide coverage through all social media platforms, play-by-play on broadcasts, highlights, graphics, web maintenance and web articles. The PHL is a national ice hockey competition with teams across the country.
 

• Tickets: Every game sold out (only team in PHL)
   

• Facebook: Reach of 96,000 and Instagram Reach of 15,921. 1,400 likes (most in PHL).
   

• Engagement: Numbers suggest most engaged team in PHL, with most web-traffic, social media following and broadcast numbers
   

• Web: 4,630 unique sessions on website in last 30 days, most in the PHL

​

BaseballSA

Communications and Media Manager, Content Writer and Social Media Manager (October 2021 - October 2022)

​

I provide coverage by hosting a TV show, play-by-play broadcasting, social media management, highlights, news articles and reporting on the local leagues. I want people in the baseball community to feel informed and connected to their sport. The goal was to engage existing audience in a capped local market. Year-on-year increases:
 

• Facebook: Reach of 156,340 (increase of 49.3%) and 75,691 visits (45.7% increase)
   

• Instagram: Reach of 9,350 (increase of 26.1%) and 13,045 visits (55.3% increase)
   

• Like / Follower Increase: Facebook (577 or 15%) and Instagram (524 or 33%)
   

• Web: Wrote 105 articles on BaseballSA website providing updates, community notices, reports or local stories. In 9 months that is almost equal to the number of stories produced in the previous 21 months combined. Clicks on web stories up 34%.

​

National Hockey Super League

Media and Communications Manager, League Organiser (Sept 2021 – April 2022)

 

Created, administered and provided media for a new ice hockey league in South Australia featuring elite three teams and top talent from across the country. I was in charge of engaging local fan base and players. The results were:

• National TV Coverage: Games broadcast and picked up by SBS-on-Demand and NITV

• Ticket Sales: Every game during the season and playoffs sold out

• Sponsorship: Every team and league secured a major sponsor

• Socials: 2,400 likes on Facebook, 1,209 on Instagram

• Managed social media of the league and team pages. Facebook posts reached 110,038 people and had 26,717 visits

• Average web traffic of 3,300 unique visitors per month

• 126 elite players across country applying to be drafted in the league (60 spots)

​

General Manager (Operations) of the Adelaide Giants

2016 - 2022

​

• Oversee Game Day Operations, Sales, Marketing, Communications, Media, Sponsorship and Servicing, Events, Ticketing, Membership, Volunteers and  Hospitality for this ABL team

• Highlights include playing a leading role in the rebrand to the Adelaide Giants from the Adelaide Bite, increasing digital databases across all platforms, pioneering our volunteer program, and reaching sales targets in both sponsorship and ticket sales;

• Manage a team of six full-time staff and 30+ volunteers each season;

• Oversee budget for key revenue lines;

• Communications roles include acting as public address announcer on game days, running social media channels, managing press, writing game stories and releases, newsletters and driving strategy;

​

President of the Adelaide Adrenaline 

2015-2018

 

• Became the youngest president in the history of the Australian Ice Hockey League when named President in 2015

• Increased season tickets by 400%, 

• Adapted a strategy of storytelling, fan interaction, social media and club connection to increase all key revenue items;

• Doubled sponsorship revenue;

• Improved communications and governance process;

​

Media and Communications Manager of the Adelaide Bite

2014-2016 

​

• In charge of communications strategy which saw Adelaide become the ABL team with the most local media coverage and highest attendance

  • Set single game ABL attendance record in 2015;

• Write game recaps, press-releases, and create content across all platforms;

• Increased our Facebook presence from 2,000 to 17,000 likes;

• Tripled our domestic web traffic;

• Piloted the use of video-content, live-streaming, and extended multimedia to the team;

• High focus on fan interaction;

• Managed all major communication channels;

• Ran team social media accounts, website and newsletter

• Wrote copy for all team publications and article

​

Media/Communications Intern at the Guelph Storm

2013-2014

​

• Wrote game stories and press releases;

• Managed the team’s twitter account;

• Performed pre-game and post-game interviews with players;

• Created video content for the club;