In February and March 2023, I travelled with Team Australia to provide coverage from training camp to tournament.
In a very intimate style of writing, we increased our following and captured the attention of fans on a global scale.
I coordinated social media, wrote daily stories for baseball.com.au, wrote stories for major news outlets around the globe, provided game coverage plus pitched and coordinated media. I was nominated for a writing award for my coverage of the team.
Numbers include:
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News tracking services indicate a reach over 148 million not including shares, copies and screen grabs.
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Stories picked up from outlets all over world including MLB.com, Japan Times Al Jazeera, ESPN, Fox Sports, ABC, Sydney Morning Herald - to name a few
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5,000,000 twitter impressions
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1,800,000 reach on Instagram in three weeks
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Instagram and Twitter followings doubled
I encourage you to check out Team Australia Baseball on Instagram and Facebook.
For a run-down of stories, please visit www.baseball.com.au/wbc23.
MY FAVOURITE STORIES
MAR 14 - WHY THIS MATTERS - VIEW STORY
MAR 9 - AUSTRALIA STUNS KOREA - VIEW STORY
MAR 6 - COACHES ARE LIKE BASEBALL CHEFS - VIEW STORY
FEB 28 – WHAT THE INDIGENOUS SYMBOL ON AUSTRALIA’S JERSEY MEANS – CLICK HERE TO VIEW STORY
FEB 26 – HOW TEAM AUSTRALIA PITCHING STAFF IS APPROACHING THE WBC – CLICK HERE TO VIEW STORY
FEB 25 – HOW THIS JAPANESE TOWN IS HELPING TEAM AUSTRALIA – CLICK HERE TO VIEW STORY